By Sabrina Photography

The Challenge

A luxury wedding photographer gets found in one of the most local and most visual searches there is: couples looking for a photographer at a specific venue, in a specific corner of a specific region. The site had to feel editorial and expensive the moment it loaded, but underneath it needed a structure built for local search — one that could grow venue by venue without a rebuild each time.

What We Built

A custom Next.js site fronted by a full-bleed, editorial hero that puts the photography first. Beneath the design, we built local SEO targeting Bergen County, North New Jersey, and the NYC metro area, and a venue-focused blog architecture designed to capture long-tail searches as new venues are added. Portfolio galleries lead into a clear inquiry-to-booking flow, and a secure, authenticated admin area lets the studio manage content without touching code. We finished with a custom favicon and app-icon set, then set up Google Search Console and submitted the sitemap.

The Result

A site that reads like a print portfolio and is wired for local discovery at the same time. The content model is built to expand one venue at a time, so the brand's search footprint can grow alongside the business instead of plateauing at launch.

What We Delivered

• Custom Next.js build with a full-bleed editorial hero
• Local SEO targeting Bergen County, North New Jersey and the NYC metro area
• Venue-focused blog architecture for long-tail search
• Portfolio galleries and an inquiry-to-booking flow
• Secure admin area with authentication for managing content
• Custom favicon and app icon set
• Google Search Console setup and sitemap submission