Vice City Hustle

The Challenge

This project is the range test. It needed a completely custom visual identity — nothing templated, nothing off the shelf — plus real product mechanics: user accounts, gated premium content, a live countdown tied to a launch date, and an email engine to grow the list before that date arrived. A design-only build wouldn't cut it; this had to work like a product.

What We Built

A neon-and-grid design system built from scratch, paired with the platform mechanics underneath it. We implemented user-account authentication with member login, tiered content access with a premium membership level, and a live countdown timer synced to the launch date. Email capture delivers a lead magnet on signup, and the content is organized across a multi-section architecture — guides, news, and intel — all fully responsive across desktop and mobile.

The Result

A membership platform with its own distinct identity and working access tiers, not a styled brochure. It demonstrates that the same team building local service sites can also ship custom authentication, gated content, and real-time features end to end.

What We Delivered

• Custom neon-and-grid design system built from scratch
• User account authentication and member login
• Tiered content access with a premium membership level
• Live countdown timer synced to a launch date
• Email capture with lead magnet delivery
• Multi-section content architecture (guides, news, intel)
• Fully responsive across desktop and mobile